Ricoh to Stop Mass Producing Cameras, Sell Direct to Consumer Only

Ricoh to Stop Mass Producing Cameras Sell Direct to Consumer Only 1600x840 qsFzZ8

Ricoh’s President and CEO Noboru Akahane has announced that the Pentax and GR camera brands will undergo a dramatic restructuring that will see mass production end. It will also end distributor relationships and go direct-to-consumer.

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